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Project Overview

Develop and execute a comprehensive digital marketing strategy to enhance the online presence and lead generation of a construction company targeting homeowners, businesses, and architects/designers in South India.

Team Members:

  • Content Writer
  • PPC Specialist
  • Social Media Marketing (SMM) Specialist
  • SEO Specialist
  • Designer

Budget:

INR 50K+

Project Scope

Video Content Creation:

Note: Additional Charges May Apply

Content Development:

  • Project Galleries: High-quality images of completed projects categorised by style/type.
  • Client Testimonials: Display authentic reviews from satisfied clients.
  • Blog Section: Regularly updated with SEO-optimised posts on industry trends, tips, and project inspirations.

Search Engine Optimization (SEO)

Keyword Research:

  • Identify and target relevant keywords that potential clients use.

On-Page SEO:

  • Optimize page titles, meta descriptions, headers, and content with targeted keywords.
  • Improve site speed and mobile usability.

Local SEO:

  • Optimize Google My Business listing with accurate business information, categories, and local keywords.
  • Build citations in local business directories and encourage local reviews.

Content Marketing

Blog Posts:

  • Publish engaging, informative, and SEO-friendly articles on relevant topics.

Social Media Content:

  • Design and share visually engaging posts on Instagram, Facebook, WhatsApp, Pinterest, and other platforms.

Ebooks/Guides:

  • Create downloadable resources on topics like design basics, renovation budgeting, etc.

Social Media Marketing (SMM)

Platform Strategy:

  • Instagram & Pinterest: Focus on visual content showcasing the company’s portfolio and design insights.

Content Creation:

  • Develop a content calendar with a mix of posts including project highlights, behind-the-scenes, and industry news.

Community Engagement:

  • Respond to comments, messages, and engage with followers to build relationships.

Paid Advertising:

  • Run targeted ads to reach potential clients and drive traffic to the website.

Pay-Per-Click (PPC) Advertising

Campaign Setup:

  • Create and manage PPC campaigns on Google Ads and social media platforms.

Ad Creation:

  • Develop compelling ad copy and visuals that drive clicks and conversions.

Targeting:

  • Use demographic, geographic, and behavioral targeting to reach the right audience.

Budget Management:

  • Monitor and adjust bids and budgets to optimize ad performance and ROI.

Email Marketing

List Building:

  • Develop strategies to grow the email list, such as offering incentives (e.g.,design tips, discounts).

Campaign Management:

  • Create segmented email campaigns based on client interests and project stages.

Newsletters:

  • Send regular updates featuring project news, design inspiration, and exclusive offers.

Reputation Management

Review Solicitation:

  • Encourage satisfied clients to leave positive reviews on Google and other platforms.

Review Response:

  • Manage and respond to reviews professionally, addressing both positive and negative feedback.

Measurement and Reporting

Analytics Tools:

  • Use tools like Google Analytics, social media insights, and PPC dashboards to track performance.

Key Metrics:

  • Monitor website traffic, lead generation, conversion rates, and social media engagement.

Reporting:

  • Provide regular reports with actionable insights and recommendations for optimizing strategies.

SEO becoming a normalized marketing tactic today

SEO has evolved into a standard marketing strategy, playing a crucial role in today’s digital landscape for effective outreach.

  • Paid search marketing
  • Search engine optimization
  • Email marketing
  • Conversion rate optimization
  • 100% Satisfaction Guarantee
Years of Experience
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100% Satisfaction
0 K+
Expert Teams
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Awards Winning
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Our Services

We offer a diverse range of specialized, web design solutions.

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Paid Search Marketing

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Social Media Optimization

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Email Marketing

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Website designing

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Social Media Marketing

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E-Commerce Website

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Better Steps

Easy Steps To Get Our Services

Access our services seamlessly through a straightforward process that requires only a few easy steps.

Planning

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Research

Optimizing

Results

Satisfaction